The name Lisico is a short form of Laboratory Instruments & Smart Integration Corporation which sums
up the business vision, mission and brand culture.
The tone of the brand should be userfriendlyand approachable but at the same time sharp.
It needs to be fresh and suitable for the new generations as it has no heritage and therefore can approach
their customers with a new look and challenging the competition.
It can have some recognisable traits in the logotype or an icon that can be used on the pieces
of machinery to let the brand stand out.
