Tim Hortons is a multinational fast food restaurant known for its coffee and donuts. It is also Canada's largest quick service restaurant chain.
In 2018, Tim Horton's announced their entrance into China. Below is one of the concepts that was presented to Tim Horton's as a new graphic universe for the Chinese market.
This includes a logo transformation, packaging, and a new theme for the experience of Tim Horton's. The concept is derived from the idea of a "home", called "Tim's". Having a cosy environment and homely feeling, making consumers feel like they are at home when they are at Tim Horton's. Design elements also reflect the fact that Tim Horton's is proudly Canadian.
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